The Smurfs
Full service distributor
Mindscape and Microids have been working together for years. Mindscape distributes the wonderful games of Microids with great success. Since the start of the collaboration, many successful games have been launched, brands created and out-of-the-box concepts developed. Mindscape is now allowed to distribute the second title, Smurfs Kart, in the very successful Smurfs franchise.
About The Smurfs:
The Smurfs was first introduced as a comic and expanded to three succesful movies, two TV shows, three theme parks around the world, a variety of Smurfs branded toys and games. With their previous game being The Smurfs: Mission Vileaf and their latest game Smurfs Kart.
About The Smurfs:
The Smurfs was first introduced as a comic and expanded to three succesful movies, two TV shows, three theme parks around the world, a variety of Smurfs branded toys and games. With their previous game being The Smurfs: Mission Vileaf and their latest game Smurfs Kart.
Out-of-the-Box Marketing
- Local press releases to all mainstream magazines in the Benelux
- Teaser campaign: send a “Smurf surprise box” with all kinds of gifts like a Smurfs hat, Smurfs figurines, Smurfs candy and more! All to tease the press that a new game was coming
- Promotions on TikTok, Facebook, Instagram, Twitter and Snapchat
- Paid social media campaign on all platforms reaching millions of views
Out-of-the-Box Marketing
- Local press releases to all mainstream magazines in the Benelux
- Teaser campaign: send a “Smurf surprise box” with all kinds of gifts like a Smurfs hat, Smurfs figurines, Smurfs candy and more! All to tease the press that a new game was coming
- Promotions on TikTok, Facebook, Instagram, Twitter and Snapchat
- Paid social media campaign on all platforms reaching millions of views