Upcoming - The Smurfs 2: The Prisoner of the Green Stone

Handy Smurf has created a revolutionary invention: SmurfoMix! However, it's missing a key ingredient, the Green Stone, which is in the greedy clutches of Gargamel. So Handy Smurf and his team set off on a mission to retrieve the famous stone from Gargamel's laboratory, but a fatal misstep causes it to explode, its fragments scattering throughout the Cursed Land.

In addition to unleashing into the wild its incredible powers to copy and decompose matter, the Green Stone has set free the evil Stolas, a new order bent on creating a reign of terror. Releasing on November 2nd 2023.

About The Smurfs:

The Smurfs was first introduced as a comic and expanded to three succesful movies, two TV shows, three theme parks around the world, a variety of Smurfs branded toys and games. With their previous games being The Smurfs: Mission Vileaf and their Smurfs Kart. 

Out-of-the-Box Marketing

• Local press releases to all mainstream magazines in the Benelux
• Teaser campaign: send a “Smurf surprise box” with all kinds of gifts like a Smurfs hat, Smurfs figurines, Smurfs candy and more! All to tease the press that a new game was coming
• Promotions on TikTok, Facebook, Instagram, Twitter and Snapchat
• Paid social media campaign on all platforms reaching millions of views