Dreamworks

Full service distributor

For this great brand we’ve launched several games. Dreamworks: All-Star Kart Racing, and also Dreamworks Trolls: Remix Rescue . The positioning for both games were clear and the brands were known. For the exposure in the market we used the announcement of the revealing of new characters. This was done on a worldwide scale and on a weekly base in the months before release. On social media channels consumers got to know which character would be part of the gameplay. The strong thing about this was that it had build a reputation because of the movies. This was all successfully used in our social media campaigns in video trailers and social media post.