New Partnership Mindscape | U&I Entertainment

AMSTELVEEN, October 9, 2023 – International publisher Mindscape based in the Netherlands and global co-publisher and distributor U&I Entertainment are pleased to announce a partnership to distribute products in the Benelux and US territories. This exciting new partnership strengthens the positions of both companies in these respective markets.

U&I Entertainment specialises in the sales, marketing and distribution of physical video games, with particular expertise in their retail reach across the globe. Their upcoming  portfolio includes major titles such as Disney Dreamlight Valley, Rollercoaster Tycoon, Barbie DreamHouse Adventures, Fortnite: Transformers Pack and the recently announced Bluey: The Videogame for console, plus many more!

« We are delighted to partner with Mindscape in the Benelux region, both supporting our growth plans in core territories and also partnering with Mindscape to grow their US business and publishing line up.  We are very much looking forward to building our relationship and delivering growth together.»  commented Charlotte Knight, U&I Entertainment

“It’s a privilege to work with U&I Enterntainment,” said Mark Huijmans, owner of Mindscape. "U&I has a lot of experience in the video game industry and great access to major retailers in the USA. They have a tremendous game portfolio with famous brands we can distribute in the Benelux. We’re also happy to work closely with U&I as our partner in the USA for the physical distribution of the games that are developed and/or published by Mindscape, starting with games like Games Advent Calendar and Paperman Adventure Delivered.

About Mindscape B.V.

Established in 1991, Mindscape has been at the forefront of development, marketing, publishing and distribution of video games for over 30 years. Capturing the minds and imagination of millions of gamers around the world, from children to adults. Mindscape is best known for games, such as Myst, Reader Rabbit and Prince of Persia 3D. In recent years, Mindscape is known for Asterix & Obelix, Smurfs, Kena: Bridge of Spirits, Windstorm and Life in Willowdale. Mindscape® and the Mindscape® logo are registered trademarks of Elementalz B.V. and its subsidiaries. © 2023 All rights reserved.

About U&I Entertainment

Established in 2006, U&I Entertainment specialises in the operations, sales, marketing and distribution of physical video games across the globe .


Media contact

For more information about the game, please contact:


Johan Kreek

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