Barbie

Full service distributor

We were thrilled to partner with U&I Entertainment to distribute multiple Barbie games. Given that Barbie is the most recognized fashion doll, we focused on making the game recognizable beyond its movies, shows, dolls and other merchandise. To enhance visibility, we showcased the games in toy catalogs for major Benelux retailers like Bol.com, Intertoys, Dreamland, and Toychamp during Christmas and Sint Nicola. With 8 million copies distributed in the region, we successfully expanded the franchise by reaching our entire target audience.

Newest: Barbie - Project Friendship

Play as Barbie and Barbie as you work together with friends and family to complete challenges and quests to help the community.

Get ready for the ultimate Barbie™ gaming adventure as Barbie and Barbie work together to save a beloved Malibu landmark, the Malibu Waves Community Center! The once thriving destination is nearly abandoned and on the verge of being closed. It’s time to band together to restore the beloved community center to its former glory.

Newest: Barbie - Project Friendship

Play as Barbie and Barbie as you work together with friends and family to complete challenges and quests to help the community.