Gear.Club Unlimited
Role: Full Service Distributor
Mindscape and Microids have been working together for many years now. One of the first projects they askes us to manage was Gear.Club Unlimited. Mindscape immediately loved their idea and game with an out-of-the-box marketing plan to launch this unique product for the Nintendo Switch. Since the start of the collaboration, many successful games have been launched, brands created and out-of-the-box concepts developed. We thought Gear.Club Unlimited was a product worth getting special attention from the public. Together with a famous Dutch race car driver and television celebrity we launched the game on the famous Dutch circuit 'Zandvoort' (host of the Formula 1) The video we produced of this event has been watched millions of times. Gear.Club Unlimited is now a very successful franchise in the Benelux. More information about this promotion can be found below.
About: Gear.Club Unlimited
For the first time on Nintendo Switch, drive through an authentic world of cars with Gear.Club Unlimited. Get behind the wheel of the most incredible cars from the most prestigious manufacturers.
Race through over 400 challenging races. Learn to master the controls of the world's fastest supercars and collect them in your garage: you can customize and tune them across the numerous workshops, then take them to the race track for the win!
Challenge your friends, competing among up to 4 players on the same screen, or beat their times online.
About: Gear.Club Unlimited
For the first time on Nintendo Switch, drive through an authentic world of cars with Gear.Club Unlimited. Get behind the wheel of the most incredible cars from the most prestigious manufacturers.
Race through over 400 challenging races. Learn to master the controls of the world's fastest supercars and collect them in your garage: you can customize and tune them across the numerous workshops, then take them to the race track for the win!
Challenge your friends, competing among up to 4 players on the same screen, or beat their times online.
Out-of-the-box marketing
- Gear.Club Unlimited was the first race game on the Nintendo Switch
- Need for a very special approach due to it being a new kid on the block
- We set up a race event with famous Dutch Race driver ‘Tom Coronel’ on the most famous Dutch race track 'Zandvoort'
- We invited all the game press and influencers to play Gear.Club Unlimited next to Tom Coronel while driving 250 kilometers per hour
- In the video you can see the out put of this campaign
- In the Benelux the brand was there!
- Now we have launched several games and all very successful
Out-of-the-box marketing
- Gear.Club Unlimited was the first race game on the Nintendo Switch
- Need for a very special approach due to it being a new kid on the block
- We set up a race event with famous Dutch Race driver ‘Tom Coronel’ on the most famous Dutch race track 'Zandvoort'
- We invited all the game press and influencers to play Gear.Club Unlimited next to Tom Coronel while driving 250 kilometers per hour
- In the video you can see the out put of this campaign
- In the Benelux the brand was there!
- Now we have launched several games and all very successful