For the release of Syberia 3 and Gear.Club Unlimited we created unique launch campaigns and from those events we made two videos with a high appeal to the target audience. For Syberia 3 we carved out an ice cube and put in the game and a statue, to tease influencers and press. And together with Tom Coronel, one of the most famous Dutch race drivers and television celebrity, we launched Gear.Club on the famous Dutch race track Zandvoort (host of the future formula 1). This was part of extensive paid social media campaigns. Including the videos we reached millions of views via Facebook, Instagram, YouTube and Google. Both influencers, press and consumers liked the videos and shared it massively within their own community.